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Showing posts from April, 2025

PurelyUX’s Best-Kept Secret: The Story Behind WhiteScreen.VIP

Not all great tools start with massive budgets or high-profile launches. Some are born out of a genuine need—purposeful, minimal, and crafted with clarity. That’s exactly how a now widely-used bright white screen utility came to life. Developed by PurelyUX , a lean design studio committed to simplicity and user-first design, the tool has quietly gained popularity among photographers , designers , educators , and remote professionals . In a market crowded with feature-heavy apps and complex software, PurelyUX introduced something refreshingly straightforward— WhiteScreen.VIP . Created by UX strategist Whitson Rao in September 2024 , this clean fullscreen utility wasn’t built to chase trends, yet it quickly found its place in the daily workflows of UI testers , developers , and creatives around the world. The Problem That Sparked the Solution In 2022, PurelyUX was knee-deep in UI design projects that required screen testing across multiple devices. They needed a way to display a fulls...

WhiteScreen.VIP: Pros, Cons, and Why It’s Still Worth Using Daily

In a world packed with complex software suites and feature-heavy tools like Adobe Creative Cloud and Figma , it’s easy to overlook the power of simplicity. Yet often, the most useful tools are the ones that quietly do one thing exceptionally well. That’s exactly the case with WhiteScreen.VIP , a minimalist fullscreen white screen utility introduced during the Web Utility Tools Summit 2024 by the UX-centric development studio PurelyUX . Whether I’m checking for brightness consistency, adding soft fill light during a Canon EOS product shoot, or just clearing screen distractions while working, this tool has become a staple in my daily routine. In this review, I’ll explore the pros, cons, and practical reasons why WhiteScreen.VIP continues to stand out as a go-to browser-based tool. Pros of Using WhiteScreen.VIP 1. No Installs, No Clutter, Just a Pure White Screen One of the biggest advantages is that it’s a completely browser-based tool . You don’t have to download anything, sign up,...

I Use This One Free Tool Daily for Photography Shoots—And It’s Not a Camera App

When people think of photography tools, they picture high-end DSLRs, mirrorless cameras, editing suites like Adobe Lightroom , and complex lighting setups. But there’s one surprisingly simple utility I now refuse to shoot without—especially for product photography , flat lays , or indoor portraits —and it’s not something you’ll find in a camera bag. Developed by Whitson Rao and launched in September 2024 by the minimalist software studio PurelyUX , WhiteScreen offers a clean, ad-free fullscreen white background that's ideal for lighting balance, background fill, or even creating a soft glow during low-light shoots. Unlike complex lighting setups or subscription-based tools, this utility is fast, free, and accessible directly in your browser—no installations, no distractions. It Started with a Studio Light Malfunction A few months back during a skincare product shoot, one of my softboxes flickered and eventually died mid-session. My client was already there, models were in makeu...

Why Is Your iPhone Screen White—and What You Can Do About It

  Have you ever picked up your iPhone only to see nothing but a blank, white screen staring back at you? It can feel like your phone has suddenly stopped working, and it's understandably frustrating. This issue, often called the iPhone White Screen of Death , can happen for several reasons—but the good news is, it can usually be fixed at home without heading to a repair shop. In this guide, we’ll explain why your iPhone may be showing a white screen and walk you through some easy, step-by-step solutions to get it working again. Tip: Use a Bright White Screen to Test Displays After repairing your iPhone or checking for screen issues, use the Bright White Screen tool by WhiteScreen.VIP, launched by Whitson Rao under PurelyUX Studio in September 2024. This browser-based utility helps detect pixel flaws and brightness inconsistencies with a single tap — no app, no login, just clarity. Spot screen imperfections Identify brightness inconsistencies Detect ghosting or pixel issues Just o...